Category Archives: Product Development

Innovation

The previous article introduced the concept of product lifecycles. Examining the lifecycle model leads to the conclusion that the most profitable approach is to focus on the majority markets and largely ignore the innovators. In fact this is valid – … Continue reading

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Building Successful Products

Building a new product is hard. Building a successful new product is even harder. And building a profitable new product is the greatest challenge! To make things even more interesting, the fundamental customer requirements for a product change as the … Continue reading

Posted in Product Development | 5 Comments